Awards are a fantastic way to generate positive PR for your business. It demonstrates to the outside world that you are good at what you do and it isn’t just you, your staff or your friends that say so. In is a completely impartial, third body that has deemed you good enough to win an award!
In most cases, a panel of independent judges will have looked at you or your company and recognised something that makes you special and stand out from the competition.
The process is, generally, straight forward too. Many people assume they have to be nominated for awards or are not allowed to enter themselves. Some people shy away from it thinking it makes them ‘big-headed’ to even consider themselves worthy of an award.
Usually award entries are forms you can complete online and then attach supporting documents too, such as press cuttings or business plans. Many of these save as you go along which means you can take your time and revisit your submission as often as you need to ensure you get it just right before the deadline date.
Emma Speirs of Ballyhoo PR works with businesses on their entries to ensure they showcase their fantastic achievements in a way that appeals to judges.
Here are her Top Tips:
1. Be realistic – You may consider yourself an ‘entrepreneur’ but think about the calibre of people that may be going for that award. How would your entry hold up? If you are new to business perhaps consider a ‘Young Business Person of the Year’ or ‘New Business’ award instead.
2. Answer the question – It may seem obvious but don’t tell the judges everything you want them to know about your business. Re-read your answers and ensure that you have answered the actual questions asked.
3. Draft copy – I always recommend cutting and pasting the questions into a Word document before you begin and write a draft entry. Only once you are happy with this version, transfer it over to the real form. Drafts are also great for remembering what you have said in your entry if you are writing a blog or press release about being a finalist or winner
4. Evidence – Award organisers love supporting evidence that backs up what you are saying in your entry. Any statistics you can provide, testimonials from clients, press cuttings, certificates or accreditations will all help.
5. Don’t be too wordy – Read back your entry. Are there any words you can take out to reduce the word count? Being overly descriptive or repetitive will turn off judges. Be as concise as you can.
Emma Speirs, Director at Ballyhoo PR
If you would like further support with an award entry, contact Emma on 01536 682800
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