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Maxine Smith

Director, Uptake Strategies

Maxine has a broad base of marketing, business and launch planning experience developed from over 25 years within the pharmaceutical industry. She started her career at GSK on the fast-track graduate commercial programme before moving into sales, UK, EU and Global marketing roles. Maxine followed this with senior marketing roles within Sanofi. Over the last 10+ years Maxine has led the largest and most complex strategic consultancy projects at Uptake Strategies with her significant industry and consulting experience in commercial strategy, launch and marketing excellence, delivering outstanding client feedback and several industry awards. Maxine has personally coached and mentored global and local Launch Leaders in pharmaceutical companies and led major Launch Excellence consulting projects.

Maxine brings a focused, engaging and practical style to her client challenges, working with healthcare teams across the globe delivering facilitation, marketing and launch excellence, brand planning, insight and brand development and individual marketing mentoring.

Maxine describes herself as passionate, capable and organised.