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Judge Profile

Sian Pearce
Director & Co Founder
Canopy Insight
Sian is a Director and co-founder of Canopy Insight, a cultural insight andinnovation consultancy. Sian works with clients to develop meaningful, commercially-viable and future-proofed innovations, market positions and communications through the practical application of cultural insight. She has worked internationally across markets from the UK to South America, Africa, and Asia, leading complex global projects across categories spanning FMCG, alcohol, charity, automotive and media. A trained Demographer, she holds an MSc in Demographic Methods from the University of London, and before founding Canopy spent a decade in strategic communications and corporate social responsibility roles across the energy and aviation sectors.