Senior Director of Global Marketing
Nicola has over 20 years of experience working across the full marketing mix including extensive international and commercial experience, people management and leading teams through organisational change. In her current role at Cross and Sheaffer Pens, she drives brand strategy across global markets and directs trade and consumer marcomms, new product development, digital marketing and content development. She is a key interface with the brand’s global distribution and license partners developing compelling activation plans. Nicola holds a Bachelor’s (BA Hons) Degree in History from Durham University together with her Advanced Certificate in Marketing (CIM). Outside of work she enjoys volunteering for the Cats Protection Charity alongside swimming and the theatre.